Fall Launch - Extended Size Range!

Fall Launch - Extended Size Range!

Our Discerning Hermozas

When we took on the excitement of launching a new brand in the swim and resort wear industry, we knew we would be assuming some risks. Being business owners of a line that promises dignified, sophisticated, stylish coverage was a bold undertaking to be sure. Our intention of offering pieces that give women a flattering, feminine fit has been indeed been a challenge. We know we cannot be all things to all women because our Hermozas are as distinctive as they are beautiful.


With the Fall launch, Hermoza will finally be able to offer extended options from size 2 to size 18. Our hope and vision with this development is that women will see the process of designing pieces that are stylish and appropriate for women with diverse needs and expectations. We believe in the innovative methods of creative design and we know it takes time and patience to get it right. Our Hermozas deserve the best and we are only willing to offer them quality pieces that are elegant and exceed our own expectations from the start.


The more we grow as a company, the more we are learning about our Hermozas. We are seeing them in their elements, radiating in our swim and resort wear pieces. But that is just a start. The more you comment on our posts, the more you send us your feedback, the more you engage in conversations on social media and directly with us, the more we, as a company can make adjustments and redesign processes and pieces that better meet you where you are.


The personal connections we have been able to offer our Hermozas has become very near and dear to our hearts. We started this journey with the belief that swimwear did not always have to be cheap, trendy, or skimpy. We wanted swimwear that helped us love the skin we are in, so we searched for ways to make that vision a reality. Our goals and values aligned to create beautiful alternatives for women who are ready for something different and were searching for dependable solutions in functional, fashionable swim and resort wear.


We aren’t saying that our suits are the be-all-end-all for every woman, but we are saying that our exclusive designs and styles have helped women elevate their expectations. This too is a process. When you have settled and sacrificed for so long, it takes time to search for new alternatives. It takes investment and trust and we are grateful you have looked to Hermoza to join you as you explore your options.


Here is what a few of our Hermozas have said about their experiences with Hermoza Swim and Resort Wear:

Madeline said, “This is the holy grail of swimsuits! A high neck to protect your skin, full coverage bottoms for chasing around a toddler, super flattering sash to disguise a little mom pouch, a fresh pattern/color scheme, and soft fabric for long wear. I LOVE this suit. I’m a 34B, 5’4”, 128lbs. Originally purchased a size 8 but it felt a smidge big in the chest, torso length, and bottom. Customer service was incredible, and the owner replied to my email via a personal phone call on a Friday night! Offered to send a size 6. It arrived quickly and fits perfectly. I discovered this brand through a blogger’s Instagram post. So thrilled to have found a suit with a more modest cut while still feeling stylish and confident. Thank you!”

Emily R. said, “Not only is this a gorgeous suit but it is great for moms with young kids who need to keep up with their little children on the beach. It gives nursing mothers lots of support and fits amazing around the stomach area. Paired with the navy wrap it is gorgeous! So excited to wear this suit all summer!”

Jordan said, “The Johanna in Domus Aurea is an absolute dream! The leaf pattern is stunning and the colors are vibrant and pop beautifully against the white background color. I found the sizing guide to be very accurate and helpful when deciding what size to order, as I was between sizes. The fit is incredible, and the one shoulder design is unique, chic and very flattering on - so excited to wear all summer long!”

Nicole said, “This is truly a No Worries suit! I love to MOVE in my swimwear... snorkel, swim, smashball, etc. I can do all of these in the stylish Caroline Two Piece it will stay in place and not over-expose me! ;) The detail on the top is so beautifully subtle too! Style. Coverage. Quality. Thank you Hermoza!”

Emily said, “The material of this wrap is amazing. I wasn’t expecting it to be so soft and light weight. I was so happy to find out it can be worn in the water and it is so easy to put on! I have it in navy paired with a sword lily print suit and a navy swimsuit paired with the sword lily print wrap. Both combos are soo cute!! Highly recommend these wraps for moms who are a little self-conscious about their cellulite. Great idea to have these wraps to pair with suits!”


As we said before, Hermoza is pleased to join you as you explore our collections. Kathleen H., one of our recent customers had a difficult experience with Hermoza to start. Her fit was not flattering or functional. Once she reached out to Hermoza through social media, we were able to meet her needs and exceed her expectations. We are grateful she gave us a chance and communicated with us when she was not satisfied. Because of her willingness to take a risk and connect with us, we were able to explore her options with her to help her select phenomenal swimwear designed to enhance her own comfort and confidence


Buying clothing online is convenient, but rarely a breeze. We specifically chose to be a direct-to-consumer brand that cuts out middle-men and distributors so we can get to know our Hermozas as they shop with us. We want to offer suits that are meant for you, wherever you are, so you can feel great in the skin you are in. Whether you are a hard working professional who finally booked a well-deserved vacation, a mom spending the afternoon at the beach with her kiddos, a recent grad celebrating at a resort, a strong, independent woman carving out some time for self-care with her besties, or an active athlete training for competition, Hermoza is with you every step of the way.


We are a young brand, but we are growing and developing to ensure your experiences with us are positive and engaging. We aim to get to know you better to ensure our line exceeds your expectations. We hope to see that you are so pleased with our brand that you continue explore what our brand has to offer you as you create your custom path to celebrating your femininity. Thank you for your faith and support in our company. We are grateful to see so many Hermozas who believe in our vision.


So, Hermoza, how have you connected with our company? Is there anything we can do to continue to be of service to you and to other Hermozas? Describe your experiences with us in the comments section below and keep posting those selfies and unboxing videos on social media using #hermozaswim #wellsuited #elevatingexpectations.


Besos, Marisa and Tiffany 

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