Good Housekeeping - The Best Women's Swimsuit Brands of 2020

Good Housekeeping - The Best Women's Swimsuit Brands of 2020

The Best Women's Swimsuit Brands of 2020 for Every Body Size and Shape

Must-have bathing suits at affordable prices, for every body type.


There's no greater feeling than finding a swimsuit you love, but getting there can be a challenge. A good bathing suit needs to look flattering, fit well, feel supportive, and stay in place as you move. It also needs to be durable to stand up to summer's elements and keep its shape use after use.

The Good Housekeeping Institute Textiles Lab tests swimsuits of all kinds – from slimming swimsuits to ones designed for large busts – by evaluating how well they hold up to being washed, how they keep their shape after being stretched out, and how the fabric stands up to abrasion tests that mimic rough surfaces like the concrete side of a pool. We also look at colorfastness to elements like UV light, seawater, chlorine and more. Then we have real consumer testers try them on to rate the appearance and fit. The picks ahead are from brands that perform well in our tests, have unique features with rave reviews from users, or are editor and expert's personal favorites. Here are the best swimsuit brands to buy in 2020:


Best Modest Swimsuit Brand: Hermoza
best swimsuit brands - hermoza

If you're looking for a luxury brand that's less revealing, online brand Hermoza's styles are on trend, yet more modest. Most pieces are expensive, but the designs are modern and offer great coverage. Some styles have built-in shapewear for slimming capabilities, while others are less compressive for those who plan to be more active.
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