37 Cool Fashion Brands That Should Be On Your Radar

Everything from build-your-own espadrilles to underwire bras that (gasp) don't suck.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


30. Vintage-inspired swimwear? Yes, please. Hermoza swimsuits are equipped with built-in shape-wear, plus they can easily be tucked into high-waisted denim for an outfit that's appropriate all 365 days of the year.

model wearing pink swimsuit with beach illustrations



Available at: Hermoza

Pricing: $40+

Sizing: 2-14

Get this swimsuit here.

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