It takes grace and courage to be feminine. Honestly. When you love being a woman, when you pursue elegance and a zest for life, you must be willing to take risks and live without fear or concern for whether you are “doing it right.” To be this woman, you become a master of the classics with a twist. For this very reason, the little black dress has become a staple for so many seeking a “less is more” approach to their closet.
With modern refinements, our Hermoza woman has always been able to have fun with fashion. She presents an understated elegance that is there, always. Her classic sophistication is beautiful, but not so serious that she is unapproachable. It borders on the mysterious -- her ability to moderate trends while maintaining timeless qualities and characteristics that bring her back to the core of who she has become: the embodiment of chic style and glamour.
This is the Hermoza for whom we are designing – the woman who never stops thinking, is always searching, and never settles. This is reflected in versatility and vibrance of our dynamic Hermoza pieces. We designed for her because we knew, regardless of life and its experiences, our Hermoza woman will always come back to elegance. The drive to embody timeless sophistication never diminishes. It’s a quiet, ever-present, humbling pursuit.
As times change and as the world around evolves even faster, she will search for those profound personal moments where she can see herself for who she is, authentically. And in that moment, fashionable elegance is there for her. It never goes out of style and is always appropriate. With it, she is never uncertain and always confident.
Influential women have long been the motivation for the Hermoza line. Carolina Herrera, Jacqueline Kennedy Onassis, Lee Radziwill, Lucille Ball, Princess Diana, Sofia Loren, Grace Kelley, Carolyn Kennedy, all impactful women in their own rights. Each had a significant cultural impact on the consciousness surrounding fashion. With their own distinctive styles, they challenged women to elevate their expectations. In them, we saw that nothing would ever appear for us unless we carved our own way into the industry, just as they had. We were compelled by their focus, charm, and style, the evidence of which is the foundation of our line of swim and resort wear.
So what do you think, Hermoza? Who affected you? Who paved the way for your sense of style? Let us know in the comments section below.
Besos, Marisa and Tiffany