Ecofriendly What Now? How’s That?
I started following a new Instagram account that has got me reeling. The desperate thing is that I watched her story, fell in love, and have no idea what her account’s name is. I have tried everything: looking through my search history, calling all my teenage cousins for help (they are all way more adept at social media than I am), but no dice. I can’t find her anywhere.
What completely shook me was her effortless, breezy manner of speaking about being socially and ecologically conscious. With this woman, it was authentically her lifestyle, not just carefully curated content she developed to appease her followers. She thoroughly believes the efforts of her choices make lasting changes, and to be honest, we all need a lot more of that type of confidence.
I couldn’t help it. I called a family friend who is 17 years old, bright, and hyper-conscious of the world around him. He must know. I am obsessed and I need to look through this gal’s feed again. He will totally understand my white-knuckling preoccupation. Finally, after a ridiculous amount of figuratively throwing our hands up in the air for accessible features on social media we wished we had, we discovered that all the IG Stories I have watched show up at the bottom of my queue of yet to be watched. EUREKA!
And just like that, there she is. Who is she?! The lovely and effervescent @stevieyaaaay of www.yayforearth.com. Self-described as an “Earth Love[r], Self Love[r], Animal Love[r]” focused on “zero waste, sav[ing] all species” and living “palm oil free,” this account became everything I never knew I ever needed. Her social and ecological awareness extended FAR BEYOND anything I had experienced and knew I had much to learn and even more to consider as far as my own values and life choices are concerned.
Her thug-like energy for passion projects that involve picking up trash, cleaning supplies, self-made lotions, exploitation, and Bob Ross (that was the heart-clencher for me) is evident throughout her feed. Her exclusive content is diverse, informed, and especially encouraging considering how we find ourselves consuming information that leaves nothing better or cleaner after we’ve viewed it. Stevie’s focus on being proactive and offering tips on how to repurpose and recycle to build the earth we deserve to inhabit is inspiring. Every choice she makes is generated through kindness and optimism and that is exactly the type of Hermoza we can get behind.
Aren’t We Ready For Options?
For women like Stevie who desire to live in a world that leaves a legacy, we would like to present our Protect Collection that includes suits made from post-consumer recycled waste. We have selected VITA by Carvico, an econylon that has been regenerated, remade, and reimagined from rescued waste. Fishing nets, fabric scraps, carpet flooring, and industrial plastic from landfills and oceans. It is first purified, then crafted into yarn, then used in textiles until is cannot be rejoined in the beginning stages of the process and is no longer useful.
When researching viable production options that reduced our company’s carbon footprint, Carvico’s involvement with the Healthy Seas Project helped us realize the issue of waste in the fashion industry was much larger than we had imagined. We learned there are things called “ghost nets” that have been abandoned or discarded in the ocean and are no longer being used for fishing but are still catching fish and marine life despite a lack of human involvement.
And So, Our Mission Was Born
As a company, we knew we had to do better. Our brand was founded on the premise that women are more discerning and are ready for a change that is conscious and empowered. The transformation process for our outrageously delicate sustainable techno fabric saves 70,000 barrels of crude oil, avoids 57,000 tons of CO2 emissions, and reduces its impact on global warming by 80%. Those are numbers we were willing to bank on. In consideration of our mission of offering heirloom-quality swim and resort wear, Hermoza believed in the power, versatility, and durability of recovered and regenerated post-consumer materials. That’s why three of our most favorite pieces come in a series of styles perfect for more discerning women.
Affordable, Ecofriendly Swimsuits That Enhance Your Timeless Elegance
Take our Cristina, for example: this girl is arguably THE. BEST. SUIT. OF. THE. SUMMER. A traditional silhouette that offers full chest and bottom coverage, the Cristina could easily be the only suit you pack, EVER. Part of our Shape and Protect Collections, this swimsuit offers the most comprehensive smoothing effect for a flattering fit. Made from the transformative VITA by Carvico, the Cristina revives our faith in the belief that being conscious doesn’t suggest we must sacrifice our commitment to effortless elegance. Available in decadent navy blue or our exclusive graphic Flos Carmeli floral print.
For a more striking style, consider our Eleanor one-piece swimsuit. Evocative of our Cristina, this flirty, asymmetrical neckline and single strap detail is enough to make you feel like a complete goddess. Offered with the same stylish construction of the Cristina, the Eleanor is (like @stevieyaaaay’s IG account) everything you ever wanted and everything you never knew you needed. It’s bold and vibrant, just like our Hermozas. The Eleanor’s use of post-consumer recycled fabrics to enhance a woman’s inherent beauty is legendary. Honestly. Flattering and empowering with a boy cut on the leg and full chest and bottom coverage, this swimsuit is the piece in your wardrobe that could easily “launch a thousand ships.” Available in our Shape and Protect Collections, the Eleanor comes in our Flos Carmeli graphic floral print.
And for even more of an option for our ever-conscious ladies, we have the Caroline two-piece tankini swimsuit. Perfect for the active Hermoza, the Caroline is a two-piece we’ve been dying to create. Distinctive in its ability to provide full coverage and refinement without restriction, these separates are ideal for the Hermoza who likes to change her mind and to stylize her vacation options. The shoulder embellishment that is present in the Cristina, the Eleanor, and the Caroline is subtle, yet sophisticated. Available from our Shape and Protect Collections, the Caroline separates come in navy blue or our Flos Carmeli graphic floral print.
So, what do you think, Hermoza?
Is it possible that being ecologically conscious is more than a passing statement we make to people asking for our signatures outside grocery stores? Isn’t it time we start prioritizing ourselves and invest in products, content, and companies that enhance our lifestyles and our common sense? Hermoza strives to help you make your body and the skin you are in something worth believing in again. Let us know what recent life-changing choices you’ve made to inspire others to be more aware and more responsible.
Besos, Marisa and Tiffany