Black Friday, More Like Best Friday

Black Friday, More Like Best Friday

Black Friday, More Like Best Friday


Our Hermozas are the cream of the crop. The cat’s pajamas. The apples of our eyes. You get it don’t you? We are just crazy for the bold, sophisticated, fun, and brilliant women who have joined us on this amazing journey.


Lately, we’ve been on the receiving end of some truly awesome feedback. Many of you have spoken up about your experiences with our swim and resort wear and we couldn’t be happier to take it all in and get some spectacular adjustments and improvements back to you.


Many of our suits are consciously crafted with a classic cut that now rests comfortably above the hip. Say goodbye to the boxy hipster cut and hello to our chic new fit. We think it makes your legs look longer and more graceful.


We’ve also made improvements to our straps. Now for a more customized look, many of our suits have adjustable straps so you can control the amount of support or freedom you feel in our swimwear.


And for our Hermozas who love options (which is all of us, BTW), we still have three amazing tiers of fabric that offer timeless and sleek silhouettes to flatter your stunning figures.


Our Movement Collection is our first tier of fabric for active Hermozas who require less support. Recently, this collection has received the most luxurious update with a new fabric that is thicker, yet still soft as a second skin. These pieces are some of our best picks for dynamic bodysuits to complement, update, and elevate your wardrobe.


Our Shape Collection, offering the middle ground of our exclusive shapewear within swimwear (genius), has stayed the same because we don’t mind saying – it’s perfection. The smoothing effect from imported Italian fabrics (some of them made from post-consumer recycled goods harvested from the Mediterranean Sea), is just remarkable. Browse through our collection of head-turners to see what we mean (then be ready for the wave of compliments once you step out in style).


Our Sculpt Collection continues to serve up our highest tier of superhero status shapewear. For Hermozas who appreciate a bit more structure and support, these pieces refine and polish your natural shape without leaving you feeling restricted. Made of exquisite fabrics that are compressive and durable, suits in this collection serve up all kinds of boss, queen, and goddess vibes. We see you, Hermoza.


In our newest launch, we present to you our 15 new, jaw-dropping styles. You’ll love our exclusive designs that are meticulously, mindfully, sustainably constructed for Hermozas who are ready for something different and unique. Hermoza brings you the same comfort in new styles and gorgeous coverage for day to night looks that are a breeze. Here are just a few of the new pieces that you’ll find on the site.



  • Take our Katie. She’s absolutely dazzling with Latin-inspired black and white layering on a single shoulder. This piece has us dreaming of vacays on the riviera and styling her with that gorgeous maxi shirt for a night out for dinner and dancing.



  • Our Cecilia is already making a redesigned comeback in black. With all-new adjustable straps and the same, adorable tie at the mid-back, this piece is your go-to for that beautiful balance between playfulness and sophistication.



  • The Emily is the showstopper of our newest launch. Similar to our Joyce and our Gayle that give off that structured vintage-inspired mood, this piece is exclusive to the line and we couldn’t be happier to have thought of her first. Delivering a contoured, hourglass effect, the white and black contrast effortlessly duplicates those iconic muse vibes. And the halter?! Just yes.



  • The Ahbra is perfect for our Hermozas with heart or apple shapes and is equally perfect for new moms who are stepping out post-baby. Made from our middle tier fabric in the Shape Collection, this piece flatters with double cascading layers that serve up all kinds of graceful coverage.


So, after you splurge on seconds at Thanksgiving dinner, why not scroll through to see what we have in store for our Hermozas? No need to shove all your shopping into those day after sales when you can indulge earlier than everyone else with VIP exclusive access to shop new styles during our biggest sale of the season. And during Cyber Week, look forward to 40% off sitewide, including our latest styles.


Look through our expanded collections that include extended sizing, recent changes to our classic and flattering fits, as well as sales on many of our favorites, including our Genevieve, loved by Oprah herself!


The possibilities are endless with Hermoza. This season, treat yourself to something classic, something updated, or something brand new. Then, invite us along on your journey with #thehermoza and #wellsuited.


Besos, Hermoza

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